Our history
Ethos is part of family-owned farming business, who have more than 40 years’ experience working in agriculture.
All of our products are grown and processed on site in the beautiful English county of Shropshire.
Our vision
It is our vision to harness the natural power of our crops and deliver bedding products to our customers in the most environmentally friendly way. We will ensure every step of the process has the least impact on the environment that it can.
Additionally, the ethos vision continues through the entire brand, with investment in green energy, eco haulage solutions and an aim for zero single use plastics throughout the company, with more new initiatives and improvements planned for the future.
Be sure to watch the video at the top of this page about Harry's Mission and our vision for ethos.
Carbon Footprint
Our Miscanthus Smart Bedding is a carbon negative product. For every tonne of Miscanthus grown 3 tonnes of carbon is absorbed. The amount absorbed outweighs any Co2 produced in the harvesting and processing of it.
We are planting lots of trees that will help absorb lots more Co2, all helping to reduce our country’s carbon hoof print! We have also working on improving biodiversity on the farm, through habitat management and native species regeneration projects. This year our field margins have been planted with wild bird food and pollinator wild flowers!
Ethos's range of Miscanthus Bedding has the environmental vision of being as eco friendly as possible while offering the very finest products available.
The Plastic Fight
We have invested lots of time into researching the most ecologically friendly packaging for our products and the conclusions were quite an eye opener:
We wanted to use a new plant based plastic that biodegrades but the environmental impact of its production, from the use of virgin land in South America, to its massive transport footprint ruled it out.
Our next port of call was paper packaging but the water use, bleaching and shelf life, plus its "temperamental" recycling properties after it has been treated for use as feed packaging were not good.
So we have settled on the best thing we can for the time being: All of our packaging is 100% recyclable and made from, where possible, recycled plastic. When new packaging comes onto the market in a viable form for us to use we promise to move over to it ASAP.