2021 Brand Ambassador search is now on!

It’s official!! Applications for our 2021 Brand Ambassador are now open!!! So what are we looking for? An enthusiastic, passionate, hardworking, horse mad individual. Someone who is active on social media and happy to promote Ethos across their platforms. Ideally someone who is actively competing or out and about regularly with their horse. Happy to…

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Ethos Smart Feeds get Seal of Approval!

We are pleased to announce that all of our Ethos Smart Feeds have been accredited with Beta NOPS, Femas and UFAS. We know how important it is to keep your horses diet as natural as possible and that is why we only use 100% natural ingredients! We also know how important it is to our…

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Weston Park 2020

A fantastic Weekend at the Plant a Fence Weston Park Horse Trials, catching up with our Sponsored Rider Tyler Cassells and meeting lots of new Ethos Fans, including the Deer from the park who made themselves comfy beds from our Smart Lavender bedding on Thursday night!

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Tyler joins the Ethos Team!

We are very pleased to announce our New Sponsorship Partnership with Event Rider Tyler Cassells. For the next 12 months we will be supporting Tyler by providing him with our Award winning Ethos Smart Bedding! Tyler has joined us at an exciting time in the growth of our business as we rebrand to Ethos, greener,…

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Search for cover stars

ethos horse

The search is on for Equine Superstars!!! Does your horse or pony enjoy being in the limelight? 🤩 Do they want to improve their street cred? Would they like to see their picture on our new brochures and advertising material? We are currently seeking equine models to take part in a photo shoot for our bedding and feed…

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About our packaging

bio-polyethylene ethos

Our packaging is made from recycled plastic that can be recycled again. We tried really hard to find an alternative to virgin, man made plastic but after a great deal of research,we concluded that due to the transport and production methods of the “green alternatives” the most environmentally sound choice for us, is a bag…

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Scented Bedding

Why have we created a scented bedding range? Horses spend a lot of time in their stables and therefore the main product they come into contact with the majority of the time is their bedding – equally as horse owners you spend a large amount of your time mucking out the bedding! Our Miscanthus SMART…

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What does carbon negative mean?

What is Carbon Negative

You may hear people talking about carbon negativity, trying to be carbon negative and so on, but what does it really mean? Essentially its about climate change. If we can reduce the amount of CO2 we are emitting into the atmosphere we can significantly reduce global warming. By “we”, we mean as individuals, companies, a…

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Exhibiting at BETA 2020

ethos will be attending our inaugural BETA show this January. Come and visit us on Stand D6.3 to see our bedding and feed ranges in the flesh. We will also be launching our pet products at this show.

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